We receive and store the information you explicitly provide to us. This includes personal information such as your user name along with your password, your name, address, telephone number, e-mail address and other contact information, date of birth, gender, financial information such as bank account information, credit/debit card or other payment instrument details and any other information that you provide during your time on the Platform. You may choose not to provide certain information, but this could prevent you from taking full advantage of our Platform’s various features.

Whenever you interact with our Platform, we automatically receive, record, and analyse information from your browser or device, which includes, without limitation, your IP address, geolocation data, device identification, “cookie” information, the type of browser and/or device you’re using to access our Platform, information about your mobile device, including a unique identifier for your device and purchase history; which we sometimes aggregate with similar information from other customers to create features such as best-selling products, products you viewed or searched for, products you may like. We may also use browser data such as cookies, flash cookies, or similar data on certain parts of our Platform. We may use software tools such as JavaScript to measure and collect session information, including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We use this information for internal analysis and to provide you with location-based services, such as advertising, search results, and other personalised content, to give you the best possible shopping experience on our Platform.

We may receive information about you from third parties, such as social media services, commercially available sources, and business partners. If you access our Platform through a social media service or connect a service on our Platform to a social media service, the information we collect may include but is not limited to your user name, profile picture, email address, friends list and any other information associated with that social media service, which the social media service has the right to share with us and any other information or content you have made public in connection with that social media service. Whenever you access the Platform or contact us through social media services, you authorise us to collect, store, analyse and use such information in accordance with this Policy.

We employ other companies and individuals to perform some functions on our behalf. These functions include but are not limited to fulfilling orders, delivering packages, analysing customer data, providing marketing assistance, providing search results and links, and processing payments. For optimum fulfilment of these functions, they have access only to such customer information as is needed to perform their functions, and are contractually bound to not use it for any other purpose.

We may be required to share customer information with government authorities and agencies for the purposes of verification of identity or for prevention, detection or investigation, including of cyber incidents, prosecution, and punishment of offences. Further, we may release account and other personal information when we believe release is appropriate to enforce or apply our Terms of Use and other agreements; or protect the rights, property or safety of The Souled Store, our users or others. This includes exchanging information with other companies, organisations, government or regulatory authorities for fraud protection and credit risk reduction.

As we develop our business, we might sell or buy stores, subsidiaries, or business units. In such transactions, all information, including personal information collected and stored by us may be disclosed and otherwise transferred to an acquirer, or successor or assignee as part of any merger, acquisition, debt financing, sale of company assets, or similar transaction, as well as in the event of an insolvency, bankruptcy, or receivership in which all such information is transferred to one or more third parties as one of our business assets.

Other than as set out above, you will receive notice when information about you might go to third parties and you will have the option to choose whether or not you’d like such information to be shared.